Wiley and Sons was kind enough to send us DINKs copy of The Online Millionaire: Strategies for Building a Web-Based Empire On EBay and Beyond by Amy Joyner. I’ve given the book a read over the past couple of days and have found it to be pleasant, informative and brief.
For those who haven’t read it, the book is basically a tutorial on starting and running a business on the internet. It focuses on how to work with major sites like ebay, amazon and yahoo. Some of the advice on working with these sites is relatively straight forward, but whats really interesting is the “success stories” at the end of each chapter. For example, Joyner details how one company called Fleegolf grew from $20,000 worth of merchandise to several hundred thousand dollars annually in profits. They did this mostly by being smart about on-line marketing and inventory control.
Another good part of The Online Millionaire is the general advice suggested on building a webpage. Joyner offers some solid advice on building a successful web presence. For example, she first advises that quality content is required, then the website should be optimized for search engines and finally sites should develop a professional and appealing feel. While this advice is a “no-brainer”, Joyner’s easy writing style gives what she has to say an appealing folksy bent.
All in all, The Online Millionaire would be a great resources for anyone who wants to get started selling products or services on-line. That said, the books advice is targeted for a general audience and would probably not be suited for experienced on-line sellers.
Hope this Helps!
Best,
James
p.s. we don’t get paid for doing book reviews for Wiley, we do it because some days we just need something to blog about!
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