If you are a business owner, planning is a key component of your success, especially when it comes to marketing and sales. Below you will find three key items to consider when building your marketing and sales strategy:
Outline a Digital Marketing Strategy
To get more traffic to your business you will need to integrate your outbound marketing campaign with your sales leads. This will be broken down into three parts. The first part is awareness. You use your marketing strategy to create new leads and interest in your business. To effectively identify and target your leads use a heat mapping tool that will give you key insights for your marketing strategy. Once the leads have been generated, you can inform these individuals further on your services.
Second, you’ll want to evaluate people already interested in your industry but want to do research. These individuals are already interested in what you do. Give these individuals more information and promotions after evaluating their interests.
Lastly, you’ll want to scout out people looking for more information about your service. It is a good idea to have pamphlets and staged questions and answers for these individuals. If you don’t know an answer immediately, follow up with one.
Merge Your Marketing and Sales Teams
Next, consider merging your marketing and sales departments. One of the best ways to do this is through outbound calling. Not only are you able to give information about your business through this service, but you are also able to insert sales pitches.
You will also want to make sure that your message is consistent. Many companies do this by having call scripts for employees to reference or information packets for customers.
Nurture Your Leads
After you’ve successfully merged your marketing strategy and your sales team, you’ll want to make sure you nurture every lead you receive. Each lead should be contact between two and three times to make sure all of their questions have been answered, establish a need for the service, and be sure to give them the same treatment you would a paying customer.
For many companies, nurturing their leads means offering a free first. So, a company selling smoothies may give a new customer their first smoothie free, or half off (whatever the promotion may be). Then, seek a way to follow up with that new customer. Following the smoothie example, the employee at the counter may ask for the new customer’s email address for rewards and coupons. Here, you can set up an automatic email inviting them back.
You can also ask for their phone number and other contact information, in case you want to send out mailers or do any cold calling.
No matter what you do, establish a marketing plan for your business and stick to it. Consistency is key when it comes to your brand’s overall awareness.