Hey All,

A reader turned us onto this NPR piece on Dual Income No Kids families. Evidently DINKs are becoming increasingly attractive for marketers due to their high level of disposable income. They are hoping to get these DINKs to spend their cash instead of living frugally and saving their excess cash.

From NPR’s webpage:

The DINK (Dual Income, No Kids) lifestyle is helping thousands of people beat the recession. Working couples without the high cost of childcare are left with lots of extra cash, and advertisers are starting to take notice. Jeremy Hobson reports.

Hat Tip to Dave R.

Best,

James

MANAGE YOUR MONEY TOGETHER

Here are some simple guidelines for DINKS to build wealth:

1) Collaborate: Meet regularly to talk about money, set goals together, track and monitor them.

2) Understand and respect your partner. Take time to understand your partners values about money.

3) Watch the numbers. Get a budget, monitor your spending and track your net worth.

4) Max your retirement. Maximize contributions to your tax deferred retirement accounts.

5) Invest in stock. Stocks perform better than bonds or cash.

6) Avoid high interest debt. Credit cards and title loans are financial cancer.

7) Diversify. Don't put all your eggs in one basket.

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