Advertisers eye spendy DINK couples

by James & Miel on August 4, 2009 · 0 comments

Hey All,

A reader turned us onto this NPR piece on Dual Income No Kids families. Evidently DINKs are becoming increasingly attractive for marketers due to their high level of disposable income. They are hoping to get these DINKs to spend their cash instead of living frugally and saving their excess cash.

From NPR’s webpage:

The DINK (Dual Income, No Kids) lifestyle is helping thousands of people beat the recession. Working couples without the high cost of childcare are left with lots of extra cash, and advertisers are starting to take notice. Jeremy Hobson reports.

Hat Tip to Dave R.

Best,

James

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