Hey All,
A reader turned us onto this NPR piece on Dual Income No Kids families. Evidently DINKs are becoming increasingly attractive for marketers due to their high level of disposable income. They are hoping to get these DINKs to spend their cash instead of living frugally and saving their excess cash.
From NPR’s webpage:
The DINK (Dual Income, No Kids) lifestyle is helping thousands of people beat the recession. Working couples without the high cost of childcare are left with lots of extra cash, and advertisers are starting to take notice. Jeremy Hobson reports.
Hat Tip to Dave R.
Best,
James
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DINKS (Dual Income No Kids) Finance is a blog discussing personal finance for couples. While by no means financial experts, we own a variety of assets including real estate and stocks. We've been up to our eyeballs in debt and have made tons of financial mistakes. However, we've successfully retired that debt and we both do learn from our failings. We hope that our voice in this blog can help others in achieving their goals!
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