If you’ve ever considered starting a blog, you have no doubt experienced the feeling of “should I do this?” That’s normal and natural when it comes to starting out with any new endeavour. Here are a few of the pros and cons of beginning to start a new blog, to help you make your decision.
First, the pros:
You’ll establish yourself as an expert in your field
Although it is true that literally anyone can write a blog about any topic under the sun, if you write well, post consistently good content, and keep your blog updated, you’ll establish yourself as an expert in your field. If your competitors are posting inconsistently, they won’t be able to compete with you and you’ll become the go-to source for information in your niche.
Staring a blog is easy
Getting a blog up and running is relatively easy. You don’t need any special technical knowledge or a whole lot of free time. With just a couple of hours of time investment, you can have a professional-looking blog set up and ready to go.
It doesn’t cost a lot of money
Although setting up a blog can cost a little bit of money (a nominal fee to buy your domain name, for example) it’s inexpensive to get going, especially when compared with other advertising avenues you could explore.
Now, let’s look at the potential downsides to starting a blog:
It is a time investment
I know, I know: I just said that you can get your blog up and running quickly. I meant it. But once you get your blog going, you’ll have to continue to populate it with great content regularly. That’s where the time investment comes in. The good news is, you can write a bunch of posts when you have a block of time, and the roll them out automatically over the following days, weeks, or even months.
The need for fresh content
This is one of the biggest challenges for bloggers. You’ll constantly have to dig deep to find fresh, interesting, and relevant content to write about. Even if you “farm out” the actual writing, you’ll still have to constantly be in search of the kind of content that your readers will want to read. And remember: If you do hire someone to do some posts for you, be sure you vet their writing to be sure it’s in keeping with the original tone and feel of your own writing voice, to keep your blog authentic.