Designing a website or a mobile application is more than just creativity and deep technological knowledge. It is a science—neuroscience to be exact. It is a multidisciplinary branch of biology, but on the topic of digital design, let’s limit the topic on behavior and perception triggered by psychology. The knowledge of this neuroscience in the field of tech design will greatly help companies and designers create the best digital output for maximum conversion.
Let’s call it the art of seduction. Knowing how to create a design that will hit the right neurons for positive reactions is a big advantage for business owners. So it is important to learn more about visceral design in order to attract an audience and more. Know more through TMDesign.
If you are a web design agency, it would be your role to seduce an audience and make them consumers of the product or design contained in the website. Seduction worked pretty well with Lexi Montgomery of Darling Company, who told Forbes: “It is basically the neuroscience that all of these massive marketing campaigns are taking into account when they’re putting products in front of us.”
Web design agency takes a big role in marketing
The moment an entrepreneur starts a business, marketing should already be at the forefront. Even at the start of creating the name and logo of the business, as well as deciding where the physical store should be located—marketing should already be considered.
The next part is where a web design agency comes in. As a design agency you need to know what perfectly matches your project. And your main project is seduction. You have to seduce the people in order for them to click on your website.
Agencies in San Francisco know how to create great websites. They are at the best place to hone that creativity as well as absorb tech knowledge. San Francisco, after all, is the tech hub of the world. But the main question is, do they know how to seduce?
The art of seduction entails a deep understanding of technology. This is where user interface becomes important in the field of web design and development. The arrangement of images and texts and videos play a pivotal role in making people want to check out your website more. Attraction is the first phase of seduction. You should know what colors are attractive for a certain product or service. You have to apply that in your website design in a bid to make people navigate your web page.
But seduction doesn’t stop there. When a person navigates your website, there is no profit yet. Profit only comes when seduction has been completed. It is not enough that the business offers a full service, if the public doesn’t know that, then it is just a detail. But with the right web design then that attraction from the first phase will lead to something deeper. The right web design involves the right content and the navigability of the page.
That is when user experience comes in. When your website has a great UX design, along with the attractive UI design, then seduction can easily be completed.
You can say that your website has successfully implemented the seduction if the company actually makes a profit through your design.
That is why creating a website is not just about creativity. That is only half the process. There is a lot of wits and knowledge involved in getting people’s attention. Again, it is neuroscience. It is psychology. It is about learning how humans react to certain colors and images and other things contained in a website. The same principles will apply to mobile app.
But of course, different principles apply to different products or services. Just because people react positively to photos of cats, you can’t just use images of cats in your fashion website. Creating a great website really involves encompassing knowledge about so many things.
Willingness to adapt
It is important for every design agency to continue to evolve. There was a time when the most important thing about creating websites is just the technical ability to create a website. Creativity didn’t matter because there are minimal things thought important to be placed on a website: business name, image of product and service, business address and contact details.
Eventually, website became a business “venue.” It was now a place for people to do business. So design agencies adapted. They had to upgrade websites so that it will have the ability to manage purchases. If web designers were satisfied with mediocre website development then, it will no longer fly in the current business situations. A bad website will reflect on the business and the company’s credibility will suffer online.
In this modern age, it has been established that part of a company’s business priorities is establishing a full-service website. This made website design a very competitive market and a lucrative business for a lot of people. In order to compete, a web design agency has to stay ahead of the competition by discovering new ways to seduce online consumers.
Every day, there is a new trend. And every day, there are new lessons to learn about people’s behavior. So every website designer and agency should always be willing to learn as well as adapt to the changes of the modern world. Every day is a chance to discover how to seduce an audience.