For your Sunday perusal, the wall Street Journal has an interesting piece on female investors. Women haven’t traditionally been as engaged with personal finance as men, but with increasing female labor force participation in traditionally middle class professions, wealth management firms are taking more notice of female investors.
From the article:
American women may be starting to outearn American men, but personal investing is a different matter: Many of them, even powerhouse female executives, hate dealing with it.
Darline Jean, president and chief executive of the About Group (which owns About.com), says that she doesn’t “have the downtime to look at all those stock tickers and research every one of those companies’ performance histories.” The online interfaces of financial services firms, she says, offer “the kind of blipping screens that guys like—to hunt stock prices like they’re moving targets.” Like many other successful women, Ms. Jean outsources investing to a financial adviser who presents her with data on how to reach her long-term goals.
The rest of the article is here.