So, among the things we appreciate about blogging is the opportunity to run a small home based business. When my wife Miel and I just started this blog last year, we initially wanted to share what we had to say with other people who had similar interests. Since then, it has evolved into something a little more extensive.
Our blog is a business. The site generates revenue primarily through two sources: sales of text link and interstitial text ads. While neither of these sources will make us wealthy, selling text link ads brings in far more than interstitials. In terms of our expenses, our biggest expenses have been on buying traffic and webhosting, as well as increasing our capacity to measure our webtraffic. Our income and expenses are included so you can see how we’re spending our modest income.
Our focus has evolved somewhat. While we started out focusing on couples and the basics of personal finance, we’ve expanded our topics to include reviews of personal finance books, commentary on current events, the economics of travel and a bit of investigative reporting regarding finance gurus. In short we’re now blogging about the all the financial aspects of living life as a dual income couple.
Over the course of the past year, we’ve also been able to forge a relationship with Harper-Collins books to review their upcoming titles in personal finance. We’re grateful for their support and like having the opportunity to see what’s coming up. We are also in negotiations to become an official Reuters personal finance blog. We’re pretty excited about this because we’ll be able to provide Reuters content directly to you the minute it hits the news wires.
Best,
James&Miel
